Many small business owners assume that having a social media profile for their business is enough. Having a Facebook or Instagram page is pretty cool, but you will always be dependent of these platforms to reach your customers.
Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers. As a business owner, this makes your website your number one asset.
Here are five reasons every small business needs a website:
#1: Your customers expect you to have a website
If you are a business in today’s digital age, one of the first questions you’ll get from customers is a link to your website. Six out of ten consumers expect brands to provide online content about their business and more than half head straight to the brand’s website to get a feel of what the business is offering.
If you don’t have an online presence, prospective customers are less likely to consider your offerings and may look elsewhere.
#2: Customers are searching for you online
According to a 2018 Google report, 63% of Nigerians make use of the internet for private purposes, and about 42% of Nigerians (more than 80 million people) are using search engines every week. This makes your website your number one asset. Having a properly designed website couldn’t just let you sell your products and services, it will also help you provide value to potential customers.
#3: Your business is open to the world 24/7
Your website is your virtual office, and with it there is no such thing as business hours. Your customers and your potential customers expect access to you 24/7. Visitors interact with your website’s landing page to get quick information about your business like who you are, what you offer and how to contact you or order your products and services.
#4: You can control information and branding
You can control the information and branding on your own website. You can choose layouts, colors, images and select what goes where on your website. Social media pages do not give you this luxury as you are bound to their layout and many times colors.
#5: A website is easier to keep up to date
Many websites now come with a content management system (CMS), a tool that lets you modify the contents on the pages of your website any time you want. You can create new pages and edit existing ones, you can as well as delete text, images and entire pages off your website with the use of the CMS.
Need help setting up a website for your business?
If you haven’t created a website for your business, we can help you with an affordable, professionally designed website with a content management system. Contact CodeBastion today for a free quote. We will be glad to help.